Integrating paid media marketing with your SEO

We work with specialist paid media agencies on integrated search strategies, boosting visibility, driving traffic, and reinforcing long-term organic growth.

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Organic search and performance marketing

Amplify Results with Integrated Search

By combining paid media channels like PPC, Shopping, Display, Social, Influencers, and Affiliates with SEO, you create a cohesive approach that amplifies results. Paid media drives immediate traffic with measurable metrics like ROAS and CPC, while SEO builds sustainable brand and revenue growth over time. Together, they target high-intent users, reinforce brand visibility, and improve conversions, ensuring your marketing budget works harder across every channel.

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Paid Channel Integration

Google AdWords PPC

PPC can uncover audience behaviours and high-performing keywords. Whether amplifying your content with precision-targeted ads or identifying the keywords that shape long-term success, this unified approach paves the way for transformative results and enduring ROI.

Google Shopping

Google provides a variety of search experiences for shoppers, collectively known as ‘merchant listing’ experiences. By aligning your merchant listings with paid Shopping and traditional SEO, you can maximise your visibility throughout the entire ecommerce sales funnel.

Display & Remarketing

Keep your brand top-of-mind and nurture your organic visitors through the buying journey to improve ROI. This integration ensures your audience sees consistent, impactful touchpoints across channels, driving engagement, conversions, and long-term growth.

Paid Social Media Marketing

Paid social media marketing campaigns amplify reach by targeting audiences where they spend their time. By integrating these campaigns with your SEO strategy, we align messaging and audience insights to boost brand awareness, drive traffic, and reinforce your online presence.

Influencers & Affiliates

Influencer and affiliate partnerships expand your reach by connecting your brand with trusted voices in your industry. By integrating these efforts with your SEO, we ensure consistent messaging and amplify content that drives traffic and authority.

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