Digital PR campaigns and media engagement
Build your brand visibility with consistent, high-quality PR placements that drive traffic and powerful backlinks for your SEO.
From digital PR link building to advanced media engagement & traditional PR campaigns
We offer bolt-on digital PR packages to boost your backlink acquisition and brand signals – crucial for modern SEO and generative search visibility. For brands with bigger aspirations, our sister PR agency can drive meaningful SEO results and scale your brand's reach through deeper media engagement and brand marketing.
A few of the places our clients have been featured
How PR benefits SEO & GEO
For traditional SEO, high-value backlinks from reputable media outlets act as powerful authority signals, boosting your organic search rankings. Branded anchor texts woven into online narratives reinforce trust and credibility in the eyes of search engines. Plus, many of the PR features we help secure rank competitively in Google for relevant terms, allowing your brand to “piggyback” on the authority of major media sites and rise to the top of the results.
Meanwhile, widespread brand mentions across trusted publications help create consensus around your business, making it more likely that generative AI platforms and search assistants will recommend you as a credible source. The context of those mentions steers your visibility and brand salience in AI, ensuring you appear in high-intent AI conversations where users are engaged with the right USPs and value propositions.
In short, great PR doesn’t just earn coverage; it strategically shapes how your brand is found, trusted, and recommended across both traditional and AI-driven search landscapes.
Digital PR Strategies
We use a mix of PR strategies to earn quality backlinks and boost your brand’s visibility. From newsjacking and thought leadership to creative campaigns and niche storytelling, we tailor our approach to secure coverage that drives both authority and awareness.
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Our approach to digital PR & media engagament
A glimpse into our process
1. PR and media scoping
We take the time to understand your needs and research the scope of opportunity, so we can tailor our solution to your goals.
2. Brand immersion session
We immerse ourselves in your brand to highlight the most engaging narratives, news and angles to facilitate PR success.
3. Campaign ideas
We don’t just chase obvious media. Our experts dig deeper, crafting smart angles to earn coverage in relevant specialist media.
4. Media plan and roadmap
Our roadmaps and monthly media plans map specific PR activities to the campaign’s stories, opportunities, and target audiences.
5. Managed media relations
We think big but minimise our impact on your time, handling the media grind and bringing you in for the exciting parts!
6. Performance and reporting
We track results closely, measuring coverage, backlinks, and audience impact, proving value and driving refinement.
Looking for deeper media relations?
RankBrain is partnered with an award-winning PR company to facilitate deeper, longer-term relationships with media, publishers and audiences.
Media Visits & Trips
Immersive media days and press trips that foster authentic connections between journalists and your brand story or campaign.
Events & Launches
Planning impactful events and launches that secure meaningful media coverage and lasting relationships with press contacts.
Affinity Partnerships
Building bridges to respected organisations, cultural institutions, and influential experts to add credibility and depth to your brand.
Sway PR
We’ve worked in partnership on everything from highly technical niche digital PR for a global SaaS brand, to national television media buys reaching 9 million viewers in 6 weeks, and an international campaign highlighting our client’s ties to the Allied invasion of Normandy and D-Day.
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