A decade of dominance for a Dragons Den business

The client.

Tiny Box Company are now the leaders in UK sustainable packaging, having revolutionised the industry with their eco-friendly and ethical solutions. Their range includes recycled and customisable gift boxes, bags, ribbons, and labels, catering to businesses of all sizes—from startups to global brands—while championing environmental responsibility.

What we did.

When we first started working with Tiny Box Company, they had established themselves as a fighter brand in the sustainable packaging niche after gaining investment from Theo Paphitis and Peter Jones on the BBC show Dragons' Den. Their on-page SEO efforts had generated limited success, using tactics which were outdated and not future-proofed; their off-page SEO was virtually nonexistent; and the ecommerce platform they were on was very poor from a technical SEO perspective.

After managing a successful migration to Magento, we started tackling lucrative keyword niches within the packaging industry, one-by-one. Rather than aiming for the "sustainable" and "recycled" long-tail keywords, we wanted to present these eco-friendly options to searchers looking more generically for packaging solutions, so that we could educate them on more ethical alternatives. Starting with high-level gift box keywords and then moving into individual industries, we quickly started cementing Tiny Box Company's market share.

Our approach has been varied, adaptive, and deeply integrated into the business. Beyond delivering SEO training, on-page optimisation guidance, and tactical link-building strategies, we have also provided business and marketing advice on broader decisions, including recruitment of in-house SEO team members. Acting as true partners, we’ve consistently gone above and beyond to secure, sustain, and protect the exceptional organic growth delivered through our efforts.

Key milestones in the campaign include identifying and capitalising on emerging markets. In multiple instances, we pivoted the strategy to capture these niches before they matured, ensuring Tiny Box Company took the top-ranking positions for both short-tail and long-tail keywords. Many of these niches evolved into the largest segments in the gift packaging search market, but not before Tiny Box had secured a leading presence, solidifying its position and expanding its market dominance.

We have also worked tirelessly to educate a fast-evolving in-house team on managing and optimising a complex Magento website, which undergoes constant updates as ranges are added and discontinued, as seasonal collections rotate, as the design and UX are optimised, and as the large base of content is expanded. Simultaneously, we’ve bolstered authority, trust, and relevance through tactical backlink campaigns, ensuring the most strategically important pages have been consistently fuelled by a strong foundation of off-page SEO.

Beyond their core business, Tiny Box Company has entrusted us with support for several other ventures, including Tiny Box Maker, Tiny Marketplace, Know The Origin, Indiki, and others—testament to the strength of our partnership and the value of our results-driven approach over the years.

Project results.

We have taken Tiny Box Company from a relatively unknown fighter brand to UK market leaders in the B2C and B2B gift packaging industry, now with more organic search market share than their closest 9 competitors combined. For over half a decade, we have maintained that dominant lead, despite the best efforts of new and existing competitors and several Google algorithm updates which tended to favour large marketplace websites, especially Amazon.

Alongside other specialist packaging businesses, their competitor set includes Amazon, eBay, Etsy, Hobbycraft, Paperchase, Card Factory, Rymans and Clintons—large household names that we have consistently beaten for the crossover terms with Tiny Box Company thanks to our sustained SEO efforts.

Not only has this significantly increased the baseline monthly organic ecommerce revenue, but it has also delivered valuable B2B leads for large, bespoke, corporate clients, generating huge ROI.

• 78% visibility for target keyword list
• 26% traffic share from target keywords
• £10m+ increase in annual revenue
• 3x organic ecommerce revenue
• #1 share of voice across entire UK market
• 2,678% ROI over an 8 year campaign

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"RankBrain belong to that incredibly rare breed of SEO agency that genuinely cares and always delivers.”
- Rachel Watkyn, CEO

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