Market leading Magento haberdashery brand

The client.

Sew Essential is a leading UK-based online retailer dedicated to providing a comprehensive range of sewing supplies, including sewing patterns, machines, fabrics, and haberdashery, with over 20,000 products available. The brand is deeply committed to inspiring creativity and promoting the enjoyment of sewing, catering to enthusiasts of all skill levels. With their emphasis on quality, customer satisfaction, and a genuine passion for the craft, Sew Essential has become a trusted name and market leading destination.

Alongside other specialist sewing and haberdashery businesses, their competitor set includes John Lewis, Hobbycraft, Amazon, eBay, and content platforms such as YouTube and Reddit—all consistently beaten in organic search for high-volume keywords, cementing Sew Essential's position as the #1 brand for sewing lovers.

What we did.

When Sew Essential's SEO performance began to slip, we stepped in to stabilise their rankings and set them on a trajectory for sustained growth. By swiftly identifying the underlying causes of the decline, we implemented a strategy that not only halted the downturn but also generated consistent increases in traffic and revenue over the last 10 years—and counting.

Our approach focused on a low-level yet steady link velocity, ensuring a natural growth pattern that search engines favour. This included a blend of outreach campaigns and tactical link building to secure high-quality backlinks. We also prioritised educational link-building, creating valuable content that attracted organic links from reputable sources in the sewing and crafting niche. Additionally, we employed advanced technical authority-building tactics, such as optimising site structure with internal linking, and addressing on-page SEO issues to enhance search visibility. Finally, we have guided the brand's in-house multimedia, multi-platform content strategy to ensure continuing success.

Project results.

Our journey with Sew Essential has been defined by true partnership. We have achieved and maintained the #1 organic share of voice position through combined efforts spanning technical, on-page and off-page SEO. With our guidance, the team at Sew Essential have been through several successful site migrations, marketing campaign launches and top-level recategorisations, all leading to strengthened organic visibility.

• Top 3 brand in all keyword niches
• 10x monthly impressions
• 8x engaged organic monthly visits

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"RankBrain are so much more than a supplier, they are part of our business, fully committed to our success.”
- Lucy Regan, Marketing Director

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