Rapidly scaling a science-backed sports nutrition brand
From almost no organic visibility to the fastest-growing sports nutrition fighter brand in the US inside 12 months and then scaling internationally
A few notable stats
The client.
Neversecond is a science-driven sports nutrition brand, born in the USA but rapidly expanding internationally. With our help, Neversecond is already taking the sports nutrition world by storm, especially in cycling, running and triathlon, boasting elite athlete ambassadors such as Keegan Swenson and sponsorship deals with the likes of Team Bahrain Victorious.
Through commitment to evidence-based performance fuelling, they have built a reputation for creating products informed by cutting-edge research, trusted by top-tier athletes and everyday competitors alike. We’re excited to continue driving their digital growth, ensuring their expertise reaches the right audience while navigating the unique SEO challenges of optimisation in a scientific and regulated industry.
What we did.
"Science First. Neversecond."
That mantra has fuelled Neversecond's rapid ascent in the sports nutrition industry. As a brand deeply rooted in health and nutrition science, their content falls firmly within Google's YMYL (Your Money, Your Life) category—where demonstrating expertise, authority, and trustworthiness is particularly essential for SEO success.
Our first challenge was ensuring that Google recognised and rewarded Neversecond's scientific credibility and pedigree. To achieve this, we took a multi-faceted approach; optimising content strategy, site architecture, internal linking, and trust-building through strategic backlink acquisition.
In the first 18-24 months, our efforts generated exponential organic growth. As Neversecond’s visibility increased, we shifted focus toward authority-driven link building with a two-pronged attack. We proactively secured high-quality links from authoritative, relevant websites while also consulting with Neversecond’s marketing team to maximise the SEO opportunity from sponsorships, ambassador partnerships, distributor relationships, and PR efforts.
Throughout the campaign, we have provided ongoing guidance on technical SEO best practices. From auditing and advising on their Shopify migration at the start of our engagement to a more recent internationalisation strategy, we’ve helped remove technical roadblocks and ensure the site is structured for long-term success.
By crafting a strategy that effectively communicates Neversecond's scientific expertise, optimising their technical foundations, and aligning their broader marketing efforts with SEO best practices, we have helped them to scale at an extraordinary rate—transforming them from an emerging disruptor into a dominant competitor in the sports nutrition space.
Project results.
Despite entering a highly competitive market dominated by brands with decades of established history, Neversecond has become the fastest-growing fighter brand in the space. Our work has helped propel them from an early-stage disruptor to a serious competitor against legacy sports nutrition giants, first in the US and now expanding into international markets.
- 13,241% increase in share of voice
- 676% growth in non-brand impressions in 1 year
- 825% growth in non-brand organic clicks in 1 year
- Top 3 brand by organic market share in the US