Rapid growth for a premium pre-loved bike marketplace
Growth and scale for a new marketplace servicing buyers and sellers of second-hand premium brand bikes
A few notable stats
The client.
MyNextBike is an innovative marketplace revolutionising how people buy and sell premium bikes across the UK. With a mission to make cycling accessible, affordable, and sustainable, MyNextBike connects passionate cyclists and casual riders alike with an extensive inventory of pre-loved premium road bikes, mountain bikes and e-bikes. The brand champions eco-conscious transportation, offering a seamless online experience that encourages more people to embrace the joy and practicality of riding. With our help, MyNextBike has quickly positioned itself at the top of Google's organic search across a huge number of competitive search terms.
What we did.
We began by conducting an in-depth technical SEO audit of the website, which is built on Shopify but heavily customized to enable marketplace functionality. Following this, we provided advice on restructuring and evolving the site, including changes to the main navigation and on-page design recommendations to create spaces for new content.
For the initial focus of our campaign, we identified the most lucrative transactional and commercial queries targeting three critical user intents: selling bikes, generic phrases around buying used bikes, and specific long-tail terms targeting popular bike models and brands. Over time, we incorporated informational keywords to capture traffic higher up the funnel.
Building Google's trust in MyNextBike's brand and website was a priority. We laid a solid foundation for off-page SEO by implementing strategies to enhance credibility. To further reinforce the website's authority, we executed a tactical link-building campaign, securing high-quality backlinks to bolster relevance and improve its ranking potential.
Project results.
Through our targeted SEO strategies, MyNextBike achieved remarkable growth in visibility and engagement, positioning them as the #1 specialist used bike retailer across the competitive landscape of premium bike brand and model searches—beaten only by Evans Cycles, eBay and Halfords.
By focusing on high-impact keywords and building trust and authority, we drove a substantial increase in organic clicks and impressions, positioning the brand as a leader in the competitive online cycling marketplace.
- #1 share of voice for premium bike brand searches
- 251% more organic clicks from target keywords in 6 months
- 621% increase in organic impressions in year 1
- 1,109% increase in organic clicks in year 1