Global visibility for easyGroup's eSIM & travel data brand
Rapid development of international organic foundations for a consumer telecoms brand in the travel extras market
A few notable stats
The client.
easySim provide seamless global connectivity for travellers, businesses, and remote workers with affordable eSIMs and data bundles. As part of the renowned easyGroup of companies—best known for easyJet—easySim is a rapidly growing addition to an internationally-recognised group of brands, delivering cost-effective and user-friendly mobile data solutions.
With a mission to simplify mobile connectivity and eliminate the need for physical SIM cards, easySim operates in a competitive and rapidly evolving industry, where the technology is constantly being advanced and consumer awareness is still growing. We're proud to be on that journey with easySim, helping them to bring affordable connectivity to the global travel market.
What we did.
Our ongoing SEO strategy for easySim is designed to strengthen technical foundations, enhance content visibility, and build authority in a competitive digital landscape. Working closely with easySim's internal development team and external content and marketing resources, we are ensuring that all aspects of SEO are continuously optimised to drive sustainable organic growth.
A key focus of our work is providing technical SEO guidance to easySim's development resource. We are advising on best practices to improve crawlability, indexing, and internationalisation. These ongoing improvements not only enhance search visibility but also contribute to a smoother user experience.
Alongside technical enhancements, we are collaborating with an external content and marketing specialist to implement on-page SEO. We have advised on the content roadmap and strategy, helping to shape a long-term content plan that targets key topics and search intents within the eSIM and broader travel industry.
Building easySim's brand entity in Google remains a crucial part of our approach. By strengthening brand signals and ensuring consistency across digital platforms, we are working to establish easySim as a recognised and trusted entity within Google's Knowledge Graph. This effort is helping to improve search visibility while laying a strong foundation for brand-related search queries.
To enhance easySim's authority in search results, we are executing a link-building strategy focused on acquiring high-quality backlinks from authoritative sources. In addition to proactive link building, we are conducting backlink audits and link profile maintenance to safeguard the site’s reputation, identifying and disavowing any toxic links that could impact search performance.
Through this integrated approach—combining technical SEO, content strategy, and authority-building efforts—we are positioning easySim for long-term success. We are continuously refining and adapting our SEO strategy, ensuring that easySim remains competitive and continues to grow its organic search presence.
Project results.
The eSIM market is crowded and competitive, with brands like Apple, Vodafone, Three and Money Saving Expert appearing in the top 10 share of voice list. With our help, easySim has become the fastest-growing brand in the UK and internationally, rapidly becoming a contender to established players.
Within the first 12 months of the campaign, we achieved:
- 9512% impression growth to 4m
- 2440% visibility growth in the UK
- 1125% visibility growth globally