Lead generation for a bespoke B2B SaaS solutions provider
Significant growth in high-quality commercial leads within targeted sectors for B2B SaaS and consultancy
A few notable stats
The client.
DocTech is a UK leading provider of digital documentation solutions, helping businesses manage, secure, and leverage their critical information through tailored SaaS implementation. As a forward-thinking innovator, DocTech has consistently pushed the boundaries of technology to simplify complex document workflows and empower organisations across diverse industries.
Working with DocTech means aligning with a visionary team that’s as passionate about transforming businesses through technology as we are.
What we did.
We took a holistic approach to boost DocTech’s organic visibility and performance. We began by conducting an in-depth technical audit, identifying and addressing critical issues to ensure the website was fully optimised for both search engines and users. This foundational work set the stage for the rest of our strategy.
Throughout the campaign, we have leveraged extensive keyword research and clustering to identify solutions and industries to target. This approach has enabled us to focus on high-impact, high-intent topics with the best commercial potential, ensuring DocTech’s organic presence has solidified in particular key market segments before expanding to other audiences.
Recognising the importance of content in driving engagement across these topics, we've helped the team at DocTech to meticulously optimise existing content while performing comprehensive content audits and gap analysis. This process has allowed us to identify areas for improvement and expansion, ultimately leading to the development of a long-term content roadmap that aligns with DocTech’s business objectives. We have carefully planned out topical silos, internal linking, and semantic optimisations to achieve maximum on-page SEO impact.
In tandem, we implemented a strategic link building campaign. This effort was designed to drive authority, trust, and relevance signals to DocTech’s website by cultivating high-quality backlinks from reputable sources. By integrating these strategies, we not only enhanced DocTech’s website performance but also built a sustainable and resilient framework for long-term growth in an increasingly competitive digital landscape.
Project results.
Our work with DocTech has delivered a significant, measurable, and commercially meaningful impact on their organic search performance. By implementing a strategic combination of technical, content, and authority-building SEO, we helped drive 10x more high-quality website enquiries each month—directly contributing to business growth.
DocTech’s rankings in search results for targeted topics have improved dramatically, ensuring visibility in front of the right audiences at the right moments.
- 10x more high-quality website enquiries every month
- 1067% more non-brand organic keywords on the first SERP
- 372% increase in first SERP rankings across commercial KPI keywords
- 525% increase in non-brand organic impression share