Sustained growth for a seasonal Shopify fashion brand
More page 1 visibility across their 200 most important commercial keywords than their household name competitors
A few notable stats
The client.
Cashmere & Cotton is a dynamic UK-based clothing brand celebrated for its exceptional cashmere collection, alongside ranges in cotton, alpaca, yak wool, and other luxurious fabrics—all offering a blend of elegance and sustainability. An exciting and responsible business to partner with, they are committed to the well-being of animals and the wider environment.
With a steadfast focus on quality, they source premium cashmere from ethical farms in Inner Mongolia, where goats are sheared just once a year to ensure their care. Only the finest long undercoat fibers are used to craft soft, durable pieces, standing in direct contrast to the principles of fast fashion. Their cashmere range features jumpers, scarves, wraps, and socks, while their beautifully designed cotton blouses and shirts bring effortless sophistication to everyday wear.
What we did.
We implemented a comprehensive strategy to elevate Cashmere & Cotton's online presence and secure dominance in niche markets. By meticulously optimising their Shopify store for peak performance—addressing site speed, crawlability, and on-page architecture—we established a solid foundation to build on.
Our in-depth keyword research delved beyond surface-level insights to uncover high-value terms that aligned with both immediate objectives and long-term commercial growth. Staying ahead of market trends and user behaviours, we identified emerging opportunities and created timely, reactive content that resonated with target audiences and generated growth in rankings and revenue.
To capture commercially valuable evergreen keywords, we built authority incrementally, implementing a robust content strategy focused on delivering high-quality, intent-driven pieces. By integrating strategic link-building efforts—both off-page and internal—we achieved strong visibility across short-tail and long-tail keywords alike. This multifaceted approach ensured sustained keyword ownership and topical authority, driving consistent traffic growth and solidifying their position as a market leader.
Project results.
Cashmere & Cotton now appear on page one in Google more frequently than any of their larger, household name competitors—including John Lewis, Marks & Spencer, Uniqlo and many others—across 200+ keywords which were identified as the most lucrative in the market.
Having gained 8x more share of voice during peak seasons and 35x more through the intervening months, we have maximised Cashmere & Cotton's visibility when it matters most while also increasing a baseline of year-round sales to mitigate some of the challenges faced with running a highly seasonal business.
- 1260% more keywords in positions #1-3
- 700% more engaged organic shoppers
- £24,826 per month cost-saving versus PPC
- £1.5m+ increase in annual revenue
"RankBrain have provided great new insights and educated us with such an easy and generous manner. It has been a pleasure working with the team over the years and we appreciate the advice and growth we've achieved.”
- Tracy Farrow, MD