SEO S.O.S. to record growth for a used prestige car dealership

The client.

Alexander's Prestige stands among the UK's leading luxury used car dealerships, focusing on premium sports cars, luxury vehicles, and high-end 4x4s. Known for their exacting standards, they meticulously select and prepare each vehicle in their collection. Their comprehensive services extend beyond sales to include a state-of-the-art service center, bodyshop, and repair facility. Staffed by highly skilled technicians who rank among the industry's finest, the dealership has earned acclaim for both their exceptional vehicle quality and award-winning customer service.

What we did.

When Alexanders Prestige first engaged our services, they had just launched a new website with disastrous consequences. Organic traffic dropped by 33%, and their key brand-positioning keywords plunged from Google's first page to below the top 100 results, threatening both short-term sales and long-term brand positioning.

Our intervention began with a comprehensive technical audit to identify the root causes, followed by the delivery of a robust technical plan with guidance for the external development agency to implement the required solutions. However, when the development agency did not respond with the urgency that the situation required, a new agency was appointed. This created a new dilemma: how do we implement short-term SEO fixes on a sub-par platform while the new agency were building a new one?

With the the new development team acting swiftly, we were able to roll out some critical short-term fixes such as launching new pages, resolving missing redirects, optimising speed, and implementing various other low-hanging technical SEO wins. Once this process began, we quickly stabilised the site's search visibility, curbing the slip and triggering recovery.

This recovery was bolstered buy a backdrop of high-authority link building which we started from the moment we were engaged with Alexanders Prestige. As new pages launched, we quickly got them indexed and propped up by high-value backlinks, quickly earning rankings and visibility for each.

The more deeply-rooted SEO issues with the site, pertaining mostly to website architecture, were rolled out as a phase 2 project alongside further speed and UX improvements. With this done, following our guidance and stewardship, we achieved full traffic recovery within 12 months. Soon after, we surpassed their previous traffic records by 47%, hitting new record highs.

We continue to enhance Alexanders Prestige’s rankings and visibility through ongoing SEO efforts. We have successfully guided them through another strategic recategorisation project, ensuring the website structure supports long-term growth. As part of this process, we developed a comprehensive content roadmap and provided training for the in-house team to empower them with SEO best practices.

By optimising site architecture and internal linking, combined with a consistent and targeted link-building strategy, we have reinforced Alexanders Prestige’s search presence, allowing them to sustain and expand their digital footprint in an increasingly competitive market.

Project results.

With our guidance, Alexanders Prestige have recovered their rightful place as one of the UK's most prestigious used car dealerships, front-of-mind for prestige car enthusiasts and collectors, and visible in Google for newcomers to the market.

• 33% lost organic traffic recovered in year 1
• 47% growth on previous high after 18 months
• 610% non-brand organic impression growth

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